| Lions Health 2016 | ||
|---|---|---|
| Pharma | Communications To Non-Healthcare Professionals: Corporate Image & Communication | Bronze Lion |
| Spikes ASIA 2016 | ||
| Direct | Campaign: Low Budget Campaign | Silver Spike |
| Direct | Use of Direct: Flat Mailing | Bronze Spike |
| Promo & Activation | Use of Promo & Activation: Use of Ambient Media: Small Scale | Bronze Spike |
| ADFEST 2017 | ||
| Effective Lotus | Effective Lotus - Small Budget | Effective Lotus |
| Direct Lotus | Flat Mail & Print | Bronze |
Titile: Forward The Cure
Agency: The Leo Burnett Group Thailand
Brand: Uhmpang Hospital Foundation
Country: Thailand
Advertising Agency: The Leo Burnett Group Thailand, Bangkok
Entrant Company: The Leo Burnett Group Thailand, Bangkok
Media Agency: The Leo Burnett Group Thailand, Bangkok
Pr Agency: The Leo Burnett Group Thailand, Bangkok
Production Company: The Leo Burnett Group Thailand, Bangkok
Copywriter: Jakkphong Kirdtongkum (The Leo Burnett Group Thailand)
Chief Creative Officer: Sompat Trisadikun (The Leo Burnett Group Thailand)
Account Manager: Panjaporn Kruapanichwong (The Leo Burnett Group Thailand)
Group Account Director: Thanyaporn Teeraprapha (The Leo Burnett Group Thailand)
Editor: Thawisawakorn Seangkaharat (The Leo Burnett Group Thailand)
Art Director: Skon Khanawuthikarn (The Leo Burnett Group Thailand)
Executive Creative Director: Chanyutt Boonyagate (The Leo Burnett Group Thailand)
Brief with projected outcomes:
Thailand regulations do not allow any sales or distribution of medicines without pharmacists’ order. Therefore, the “Cure pack” is designed to enable people to pass on used medicines to the less fortunate as all meds are officially supervised by Uhmpang Hospital.
Audience:
Urban people who lives in capital city.
Execution:
We created the “Forward the Cure” project, which began with a simple idea of forwarding unused medications to those in need. Started with the “Cure pack” which invites people to pass on their left over meds back to any hospitals or pharmacies that participate in the program.
Synopsis:
Each year, there are over 67,000 less fortunate patients living in Thailand’s border areas who seek free medical treatment from state-owned hospitals. However, these hospitals lack even the most basic medications like painkillers or cold remedies.
Strategy:
Uhmpang hospital, a poorly funded public hospital, is having a difficult time providing free medicines to its patients. Asking for a donation seems to be merely a short-term solution.We needed a sustaining platform idea to recruit free medicines from as many donors as possible. So we needed to come up with an easiest solution for people to send us their unused meds.
Campaign Description:
Uhmpang hospital sees that there’re plenty of leftover or expired meds from urban people.Is it possible to utilize those meds to cure other patients in need? We created the “Forward the Cure” project, which began with a simple idea of forwarding unused medications to those in need.
Outcome:
The medicine helped over 25,000 insufficient patients.