Underground: DROGA GIVE ME 5

Credits & Description:

Advertiser: UNDERGROUND
Agency: UNDERGROUND
Category: Best Low Budget Campaign
Advertising campaign: DROGA GIVE ME 5
Students: Laura Pérez (Underground)
Students: Lucas Kraglievich (Underground)
Students: Sebastián Luque (Underground)
Students: María Paula Castaño (Underground)
Students: Oscar Rincón (Underground)
School Director: Pablo Gil (Underground)
School Director: Tony Waissmann (Underground)
Students: Andrea Saturno (Underground)
Students: Cesar Guerrero (Underground)
Lecturer: Diego Rubio (Undeground)
Students: Jaime Vanegas (Underground)
Students: Jorge Anastasiu (Underground)
Students: Josefina Salgado (Underground)
Students: Leandro Baca (Underground)
Students: Mario Anchorena (Underground)
Digital Career Director: Martín Latrechina (Underground)
Students: Nataly Osorio (Underground)
Students: Andrea Saturno (Underground)
Students: Angela Binimelis (Underground)
Students: Bruno Waldbaum (Underground)
Students: Camilo Rodríguez (Underground)
Students: Federico Green (Underground)
Students: Felipe Arenas (Underground)
Students: Jorge García (Underground)
Students: Manuel Torres (Underground)
Students: Mayela Duarte (Underground)
Students: Nahuel Pintos (Underground)
Students: Sandra López (Underground)

Outcome
With an investment of US$15 we not only got the result we wanted but a lot more. Within 24 hours of the launch of our website, David’s assistant got in touch with us and set up a conference over Skype with David Droga. After this, he came all the way to our school in Buenos Aires and gave us more than just a talk, an experience and as we hoped, a brief to work on!

Execution
Creative directors are always looking out for new talent to include into their teams, but there are lots of new talented people looking for the same opportunity. So instead of going door to door waiting to get a meeting with Droga, the best creative director ever, we had him find us. To that end we needed to get his attention, if he gave us the time, all of the other great unreachable Creative Directors will also give us a chance, thus creating an edge over all of the other talented students out there looking for the same thing as us.

Client Brief Or Objective
As students our goal is to get a good job upon finishing our classes, but competition gets bigger everyday, that’s why we agreed the best way to get a job was to have the best work we could on our portfolios and that could only happen if we worked for David Droga, if we could get his attention and interest, others would also look our way.The way to do this was to clone droga5.com and turn it into drogagiveme5.com, there he'll have the chance to meet us personally, check out our work and get in touch with us.

Implementation
To get David Droga’s attention we borrowed the design of Droga5 and use it on Drogagiveme5, on our identical page you’d find pictures and bios of us instead of his team, the work would be ours and even the pictures are from Buenos Aires instead of NYC.We developed the website hoping he would contact us because he thought this was an interesting idea and a creative way to get his attention so he would give us a brief for us to work on.