Advertiser: VDV INSURANCE AGENCY
Agency: Y&R VIENNA
Category: Financial Products & Services
Advertising campaign: SAME-DAY CHOCOLATE INSURANCE
CD: Gerd Haselsteiner (Y & R Vienna)
Graphic Designer: Julian Foelser (Y & R Vienna)
Copywriter: Georg Beer (Y & R Vienna)
CD: Patrik Suenwoldt (Y & R Vienna)
CD: Marc Oehlcke (Y & R Vienna)
ECD: Tom Krutt (Y & R Vienna)
AD: Lisa Port (Y & R Vienna)
Execution
Simple, fast, right on the point
Client Brief Or Objective
VDV insurance company does what other insurers only promise: They will help on the same day that damage occurs. This was demonstrated to new and existing clients with a traditional advent calendar:
Implementation
VDV insurance company does what other insurers only promise: They will help on the same day that damage occurs. This was demonstrated to new and existing clients with a traditional advent calendar:On every day in advent a piece of chocolate was waiting in each window of the calendar. But on exactly the 5th of December the chocolate was missing.VDV supplied the solution on the same day: On exactly on the 5th of December a package with just the missing piece of chocolate could be found in the mailbox.
Outcome
During the weeks following Christmas 32% more policies were signed than in previous years.