Visa: STREET ARTISTS

Credits & Description:

Advertiser: VISA EUROPE
Agency: SAATCHI & SAATCHI
Category: Ambient Media: large scale
Advertising campaign: STREET ARTISTS
Account Executive: Daniela Di Michele (Saatchi & Saatchi)
Account Director: Rossella Sarugia (Saatchi & Saatchi)
Creative Director: Alessandro Orlandi (Saatchi & Saatchi)
Copywriter: Daniele Barone (Saatchi & Saatchi)
Account Executive: Flavia Pipola (Saatchi & Saatchi)
Creative Director: Agostino Toscana (Saatchi & Saatchi)
Executive Creative Director: Agostino Toscana (Saatchi & Saatchi)
Art Director: Germana Laudanna (Saatchi & Saatchi)

Implementation
We’ve gone to some of the most important Italian shopping streets and we made a team of street artists perform.At the end of their performances, these artists, instead of asking for offerings by showing the typical hat, have surprised people by accepting only V PAY cards. Only V PAY holders had the possibility of making this tiny transaction.

Client Brief Or Objective
V PAY, the withdrawal and payment card, is used just for purchases of more than €200 amount.The brief: make V PAY holders use their card for every kind of daily purchase, even the smallest.

Execution
Through this street artists' show thousands of people who were doing shopping knew V PAY and, those who were already holders, had the opportunity to make a transaction with safety.

Outcome
More than 12,600 persons have attended these performances.More than 3,000 transactions have been effected and we’ve gained just €500.Just for this time, to have gained tiny offerings has been a success.