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MEDIA direct mail
COUNTRY New Zealand
DATE OF CAMPAIGN December 2017
Visa sponsored the annual gastronomic festival 'Wellington On A Plate'.
This was a week-long series of food-related events in New Zealand's capital city, often called Welly.
The task was to get foodies across the country to take an interest in the festival and to visit Wellington while it was going on.
While videos and photos of food could tease ...