Visa DM Visa by Colenso BBDO Auckland

Visa
The Direct marketing titled Visa was done by Colenso BBDO Auckland advertising agency for Visa in New Zealand. It was released in Jan 2018.

Visa: Visa

Brand
Media
Released
January 2017
Posted
March 2020

Awards:

Ad Stars 2018
DesignCommunication Design: Promotional itemsSilver
Caples Awards 2018
Direct Mail B to C-Bronze

Credits & Description:

CLIENT Visa
MEDIA direct mail
COUNTRY New Zealand
DATE OF CAMPAIGN December 2017
BACKGROUND
Visa sponsored the annual gastronomic festival 'Wellington On A Plate'.
This was a week-long series of food-related events in New Zealand's capital city, often called Welly.
The task was to get foodies across the country to take an interest in the festival and to visit Wellington while it was going on.
IDEA
While videos and photos of food could tease ...

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