Advertiser: VAESA
Agency: DDB SPAIN
Category: Cars & Automotive Services
Advertising campaign: THE SHOULDER POKE
Production Company: (Checkin By Puente Aereo)
Technical Director: Emilio Gonzalez (DDB Spain)
Account Manager: Javier Villalba (DDB Spain)
Creative Director: Javier Melendez (DDB Spain)
Chief Creative Officer: Jose Mª Roca De Viñals (DDB Spain)
Creative Director: Xavi De La Cruz (DDB Spain)
Creative Supervisor: Marc De La Cruz (DDB Spain)
Copywriter: Patri Perez (DDB Spain)
Account Director: Gorka Lozano (DDB Spain)
Art Director: Luis Di Lascio (DDB Spain)
Agency Producer: Vicky Moñino (DDB Spain)
Execution
A simple idea to explain complex technology. In a natural way and experiencing it first-hand, the public was able to understand how the Side Assist driving support works.
Implementation
Indicating to absent-minded pedestrians, with a light tap on their shoulder, that you’re about to pass them; when they turn around and don’t see anybody, they are handed the flyer.
Client Brief Or Objective
To communicate Volkswagen’s Side Assist usefulness effectively and cheaply. A new technology that warns drivers when there’s a vehicle on the car’s blind spot.Carrying out an action on the street in front of a Volkswagen dealership, handing out flyers in an original way.
Outcome
Distributed flyers: 1,000People who came into the dealership: 256Test drives: 34