Yahoo!: HANDS ON SEARCH

Credits & Description:

SUB CATEGORY : ONLINE
COMPANY ENTERING : HAKUHODO KETTLE, TOKYO
ENTRY TITLE : HANDS ON SEARCH
BRAND : YAHOO! JAPAN
ADVERTISER : YAHOO! JAPAN
DIRECT/ADVERTISING AGENCY : HAKUHDO KETTLE INC., TOKYO
CREATIVE DIRECTOR : KAZUAKI HASHIDA/KYOSUKE TANIGUCHI
COPYWRITER : SHOTA HATANAKA
ART DIRECTOR : YUICHI TAKATANI/CHIHARU SHIMIZU
AGENCY PRODUCER : KEN OKADA
PR DIRECTOR : TAKASHI UNO/SAEKO KAWANO
ILLUSTRATOR : YUICHI TAKATANI/KENJIRO NAKAYAMA
PRODUCTION COMPANY : AID-DCC INC./KATAMARI INC., TOKYO
DIRECTOR : HIROSHI KONDO
EDITOR : AKARI TATSUMI
PHOTOGRAPHER : RYOSUKE TOYAMA/TAKAHIDE UCHIBORI/HIROSHI KONDO
DESIGNER : YUICHI TAKATANI/KENJIRO NAKAYAMA/YOU TANAKA/TAKANOBU IZUKAWA
PRODUCTION MANAGER : TAKAHIDE UCHIBORI
PRODUCTION PRODUCER : YUSUKE TOMINAGA/KENICHI SEKI/KEITARO KAMIJO
EVENT PRODUCER : HIROAKI SAKAI
MOVIE PRODUCER : TOSHIYUKI TAKEI
SOUND PRODUCTION COMPANY : TOKYO, TOKYO
COUNTRY : JAPAN
MUSIC COMPOSER : AUDIO FORCE
MUSIC ARRANGER : AUDIO FORCE
SOUND DESIGNER : AUDIO FORCE
SPECIAL EFFECTS COMPANY : TOKYO, TOKYO
TECHNICAL DIRECTOR : SAQOOSHA/TAKAYUKI KITAI
THE BRIEF : THE BRAND MISSION OF YAHOO! JAPAN IS TO CREATE THE FUTURE OF THE INTERNET. WE CHALLENGED TO ACHIEVE SUCH A FUTURE AND SPREAD THE BRAND’S ACTIVITY.
THE SOLUTION : WE HAD INVENTED “HANDS ON SEARCH”, WHICH IS A TANGIBLE SEARCH THROUGH THE COMBINATION OF THE SEARCH ENGINE AND A 3D PRINTER. ITEMS COULD BE SEARCHED VERBALLY AND THE ITEM WOULD AUTOMATICALLY COME OUT OF THE MACHINE AS A MINIATURE MODEL OF THE SEARCHED ITEM. WE OFFERED THIS FIRST TO PEOPLE WHO NEED “SENSE OF TOUCH” THE MOST – THE VISUALLY IMPAIRED. 3D DATA WERE GATHERED FROM INDIVIDUALS AND CORPORATIONS WHO WANTED TO BE INVOLVED IN THIS PROJECT. THIS ALLOWED THE CHILDREN AT SCHOOLS FOR THE VISUALLY IMPAIRED TO HAVE MORE EXPERIENCES.
THE RESULTS : THE PREVIOUS VISUAL AND AUDITORY SEARCH HAS CHANGED TO A TANGIBLE SEARCH.