Abc Making of ABC Extra Stout 'The Lion Within' Commercial by The Alchemy Partnership

The Making of titled ABC Extra Stout 'The Lion Within' Commercial was done by The Alchemy Partnership advertising agency for subbrand: Abc Extra Stout Beer (brand: Abc) in Singapore. It was released in Apr 2013.

Abc: ABC Extra Stout 'The Lion Within' Commercial

Released
April 2013
Posted
April 2013
Market
Art Director
Creative Director
Illustrator
Copywriter
Production Agency

Credits & Description:

Go behind the scenes with Alchemy on our latest TV commercial with ABC Extra Stout. Spot Hollywood-cranes, never-ending hallways, luxurious interiors and grandeur sets as the team spends 6 days fighting sun and rain.

Stay till the end for a full ABC Extra Stout effect. You'll be surprised.

ABC: The Lion Within

Advertised brand: ABC Extra Stout

Advert title(s): The Lion Within

Headline and copy text (in English):

1) ABC Extra Stout. For the man who savours success

Advertising Agency: The Alchemy Partnership, Singapore

Agency website: http://www.alchemypartnership.com

Creative Director: Alvin Wong

Art Director: Ceres Chung

Copywriter: Caroline Chua

Illustrator: Nil

Production House (TVC): Spunk Pictures Singapore

Photographer (Print): Willy Tang

Additional credits: Digital Imaging: Curate

Published: March 2013