Category: Personal Accessories
Client: Samsonite
Brand: American Tourister
Media: TV
Country: Spain
Advertising Agency: Tbwa Madrid, Spain
Client contact: Angie Law
Chief Creative Officer & VP: Juan Sánchez
Chief Creative Officer: Guillermo Ginés
Crative Directors: Luis Munné, Raúl Barbolla
Copywriters: Luis Munné, Charlie Lastra, Ylenia Esquerdo
Art Directors: Pepelu Sánchez, Maite Robaina
Client Services Director: Beatriz Moreno
Account Supervisor: Malena Canterio
Executive Account: Alejandrina Fontana
Production Manager: Mariluz Chamizo
Graphic Production Manager: Nuria Mazarío
Photographer: Nuno Correia
Chief Strategy Officer & VP: Jesús Fuertes
Digital Planner: Denitsa Andreeva
Head of Digital: Paco Mateos
Digital Production Manager: Rebeca Garrobo
Project Managers: Diana Benito, Pablo Delgado
Developers: David San Blas, David Álvarez
Production Company: Grayskull
Director: Augusto de Fraga
Producer: Natalia Vargas
Executive Producers: Jesús Álamo, Dani Monedero
Photography Director: André Szankowski
Making off: Moirè
Music: Audionetwork
Posproduction: La Huella
Brand Ambassador: Cristiano Ronaldo
Published: February, 2018
Synopsis:
The Best of Travelling is what you bring back. Bring back more.
World leading fashionable, youthful, luggage brand American Tourister has chosen TBWA\Spain as lead agency to develop global campaign in more than 30 countries.
American Tourister’s global campaign features their new Brand Ambassador: five-time Ballon D’Or winner Cristiano Ronaldo, a fashion icon who’s global adventures will be accompanied by American Tourister throughout 2018. The world’s most marketable footballer reflects the bold, vital, colorful and modern spirit of American Tourister.
At the heart of American Tourister’s 360 degree marketing campaign for 2018, the spot is a callout for all globetrotters to “Bring Back More” from their journeys.
A frequent traveller himself, Cristiano personifies this concept. With his suitcase as his constant travel companion, he brings back more memories, experiences, and memorabilia from every trip.
#AmericanTourister #BringBackMore