Crafters London Dry Making of Crafters photos by Idea Ad

The Making of titled Crafters photos was done by Idea Ad advertising agency for Crafters London Dry in Estonia. It was released in Mar 2016.
Advertising campaign for Crafters London Dry

Crafters London Dry: Crafters photos

Brand
Crafters London Dry
Media
Making of
Released
March 2016
Posted
March 2016
Market
Estonia
Industry
Gin
Agency
Idea Ad
Copywriter
Elen-Greete Jaadla
Art Director
Helen Illend
Photographer
Ken Oja
Creative Director
Anne Vetik

Awards:

Golden Hammer 2016
PrintMagazinesDiploma

Credits & Description:

Entrant Agency: Idea Ad
Client: Liviko
Brand: Crafters London Dry
Product/service: Spirits, Dry Gin
Release Date: 16.03.2016
Advertising Agency: Idea Ad
Copywriter: Elen-Greete Jaadla
Art Director: Helen Illend
Photographer: Ken Oja
Creative Director: Anne Vetik
Crafter’s is a handcrafted gin produced in small batches by genuine people using clever solutions. That inspired us to create an ad series that would carry the spirit of handcrafted world by using local well-known artisans. We achieved the goal by making a collage where photos of models and herbs related to Crafter’s London Dry gin were joined together in a composition and then photographed.