The exciting toy, StickBomb, taking on a WRX STI in an epic race. Filming took place in a studio in Japan over 3 days and nights, with almost no rest in between. Some 30,000 StickBombs were brought in for filming. Each time the stick pattern was triggered, it was constructed over again. Who knows how many StickBombs were used in total. The radio control model was a one-off design made especially for the video. Created with a 3D printer, its body was shaped so meticulously that staff operating the radio control model could not contain their amazment. A big thank you for all the people who lent a hand over the three days.
Subaru's two-minute "WRX STI vs. StickBomb" spot is a visual feast for racing buffs. The ad took a long time to create and the car used was a one-off model created via 3-D printer just for the commercial. The car races a StickBomb - flat wooden sticks are woven together under tension, which then fly apart like dominos when one is removed. Filming took place in a studio in Japan over 3 days and nights, with almost no rest in between. Some 30,000 StickBombs were brought in for filming. Each time the stick pattern was triggered, it was constructed over again.
Category: Automotive
Client: Subaru
Agency: Direct
Country: Japan