Yum Yum Making of Melts in Your Mouth [Behind the Scene] by The Hardy Boys Durban

The Making of titled Melts in Your Mouth [Behind the Scene] was done by The Hardy Boys Durban advertising agency for Yum Yum in South Africa. It was released in Aug 2017.
Advertising campaign for Yum Yum

Yum Yum: Melts in Your Mouth [Behind the Scene]

Brand
Yum Yum
Media
Making of
Released
August 2017
Posted
August 2017
Market
South Africa
Industry
Butter, Edible oil & Fats
Agency
The Hardy Boys Durban
Chief Creative Officer
Geoff Paton
Production Agency
Wicked Pixels

Credits & Description:

Media: television commercial
Country: South Africa
Client: Yum Yum
Advertised brand: Yum Yum Peanut Butter
Advert title(s): Yum Yum “Melts in Your Mouth” television commercial
Advertising Agency: The Hardy Boys, Durban, South Africa.
Chief Creative Officer: Geoff Paton
Production Company: Wicked Pixels in Johannesburg, South Africa
Creative Director: Carl Jeppe
Published/Released: August, 2017
Synopsis:
It is never easy to translate a technical process into fun and engaging content for consumers, but Yum Yum have managed to get it right. The specially designed three-phase-grinding process, which makes Yum Yum Peanut Butter so “Melts in your Mouth” delicious, was recently brought to life in a fun and fantastical way in the brand’s new television commercial.