42 Below: 42 Below Recycled Cocktail Lemons Eco Soap (Poster)

Credits & Description:

42BELOW is the purest vodka on the planet. Because it's made in super-pure NZ. So, they want to keep NZ pure. But, how could 42BELOW be all eco, yet still retain their irreverent attitude everyone knew and loved?
We cleaned the drinkers, and tackled the not-so-massive issue of cocktail-garnish-waste.
From now on, instead of throwing away all the leftover bits of lemon from 42BELOW cocktails, we recycle them to create 42BELOW Recycled Cocktail Lemons Eco Soap. The world’s first soap made from cocktail dregs.
We then send this back into bars, so drinkers get clean, and buy more vodka.
Media: Outdoor
Category: Drinks, alcoholic
URL: http://ourshowroom.co.nz/42bel...
Client: Bacardi Martini
Agency: Colenso BBDO
Country: New Zealand
Chief Creative Officer: Nick Worthington
Creative Director: Dave Brady
Creative Director: Dan Wright
Art Director: Freddie Coltart
Copywriter: Matt Williams
Business Director: james Cummins
Head of Broadcast: Jen Storey
Senior Agency Producer: Scott Chapman
Senior Agency Producer: Michelle Hong
Photographer: Sam Mahayni
Retoucher: Reks Kok
Designer: Matt Oak
Strategy Director: James Tucker
Account manager: Alice Sopwith
Group Business Director: Ahmad Salim