Action Innocence: Screens

Credits & Description:

Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet.
With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents.
We have developed a concept involving protective symbols of children’s lives. Unfortunately, these « heroes » can’t give a hand to help children when they face a screen.
Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet.
Title: Bunny
Category: Charities & appeals
Client: Action Innocence
Agency: Havas Worldwide Geneva
Country: Switzerland
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Director: Pierre-Olivier Gardello
Art Director: Simeon Brandner
Head of Art: Super Production
Production company: Mécanique Générale
Planner: Alexis Mouthon
Account Director: Delphine Saulnier
Sound Design: Shazam
Post production: Scan Graphic
Media agency - mediatonic