Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet.With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents.We have developed a concept involving protective symbols of children’s lives. Unfortunately, these heroes can't give a hand to help children when they face a screen. Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet.
Category: Charities & appeals
Brand: Action Innocence
Media: TV
Category: Public interest
Agency: Havas
Geo: Switzerland
Action Innocence: Screens
Advertising Agency: Havas Worldwide Geneva, Geneva, Switzerland
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art directors: Pierre-Olivier Gardello, Simeon Brandner
Planner: Alexis Mouthon
Account Director: Delphine Saulnier
Art buying: Super Production
Production company: Mécanique Générale
Photolithography: Scan Graphic
Sound Design: Shazam
Media agency: mediatonic
Published: November 2015