Media: Outdoor
Category: Public interest
Client: Cancer Research UK
Agency: AMV BBDO, London
Country: United Kingdom
Director: Edward Bailey
Creative Director: Alex Grieve
Creative Director: Adrian Rossi
Copywriter: Diccon Driver
Art Director: Alan Wilson
Producer: Talisa Adcock
Producer: Ciara McGowan
Producer: Elizabeth Griffin
Producer: Sarah Thomas
Agency Planner: Craig Mawdsley
Agency Account Manager: Alistair Nichols
Media Agency: Mediacom
Media Planners: Elena Redden, Nate Barker
Agency Producer: Frankie Burwell-Wright
Production Company: Wave
Media Planner: Emma Brogden
Designer: Simon Dilks
Art Worker: Iain Thompson
Agency Producers: Hannah King, Luke Ellis
Designer: Veronica Klas
Experiential Agency: AMV Live
Agency Experiential Producer: Talisa Adcock
Content Production Company: AMV Flare
Agency Content Producer: Ciara McGowan, Elizabeth Griffin, Sarah
Director: Edward Bailey
Media Owner: Clear Channel
Production Company: Grand Visual
Chief Creative Technology Officer: Dan Dawson
Account Director: Ben Smith
Digital Director: Ric Albert
Motion Graphics Designer: Will Culshall
Creative Technologist: Jon Jones
Systems Administrator: Collins Nganwuchu
Published: March 2017
Description: Cancer Research UK is launching ‘The Breath Test’ – a new outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO and Cancer Research UK have created a series of executions across multiple channels that puts smokers to the test. This local campaign is running until the end of March.