Category: Ambient: Small Scale Special Solutions
Advertiser: AAA SCHOOL OF ADVERTISING
Product/Service: ADVERTISING COURSES
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Liam Wielopolski/Clinton Bridgeford
Creative Director: Anita Modi
Copywriter: Hayley Redman
Art Director: Bradley Stapleton/Anita Modi
Account Manager: Zanele Zwane
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA
Description of Ambient execution
More than a DM piece, Kaleidoku is a brand new game invented from scratch. It’s also the very first time the AAA School of Advertising put a creative test into the hands of potential applicants. A game of colour and design, Kaleidoku is the perfect way to introduce learners to the brand, the school, to Art Direction and Design.