AIGA: Sigur Ross

Credits & Description:

Advertiser: AIGA
Agency: LANDOR ASSOCIATES
Category: Foods
Executive Creative Director: Gerhard Koenderink (Landor Associates)
Associate Design Director: Joe Napier (Landor Associates)
Designer: Natalie Brown (Landor Associates)
Sr. Production Manager: Steve Pester (Landor Associates)
Associate Design Director: Adam Waugh (Landor Associates)
Senior Designer: Jeff Maurer (Landor Associates)

Client Brief Or Objective
Create a poster to announce the screening of the Sigur Rós movie "INNI"

Outcome
The event was completely sold out.

Brief Explanation
Everyone loves Sigur Rós, so much so that they made a feature length film of one of their shows. The Contemporary Art's Center screened it. The AIGA supported it. We designed and printed posters.

Implementation
The design uses large type phrases to inform the viewer about Sigur Rós and Iceland. The phrases use strange Icelandic characters we don't quite know what they mean or sound like, but they look awesome.