Ajax: THE AJAX EFFECT

Credits & Description:

Category: Ambient: Small Scale Special Solutions

Advertiser: COLGATE PALMOLIVE

Product/Service: AJAX GLASS CLEANER

Agency: TEMPO ADVERTISING

Executive Creative Director: Adrian Preda

Creative Director: Bogdan Costin

Copywriter: Alina Rosioreanu

Art Director: Dan Costea

Account Manager: Diana Stancu

Date of First Appearance: Nov 1 2009 12:00AM

Entrant Company: TEMPO ADVERTISING, Bucharest, ROMANIA



Description of Ambient execution

The Ajax Glass effect
The objective: Increase awareness and drive sales for Ajax Glass cleaning product in hypermarkets.
The idea: We used the entrance glass doors of the hypermarkets, modified to appear dusty. When the doors slid open, two big Ajax Glass squeegees “cleaned” the glass, leaving a crystal clear view of the interior.
The relevance: The idea was implemented at the entrance of hypermarkets, where people actually go and pick their cleaning products.
The results: With a minimal investment, the sales for 2009 in the selected locations went up by 34% compared to the similar period of the previous year.