Alcro Outdoor COLOUR TACKLE by Lowe Brindfors Stockholm

COLOUR TACKLE
The Outdoor Advert titled COLOUR TACKLE was done by Lowe Brindfors Stockholm advertising agency for Alcro in Sweden. It was released in Dec 2010.
Advertising campaign for Alcro

Alcro: COLOUR TACKLE

Brand
Alcro
Media
Outdoor
Released
December 2010
Posted
December 2010
Market
Sweden
Industry
Manufacturing, Paints, Paint Brushes, Adhesives
Agency
Lowe Brindfors Stockholm
Creative Director
Martin Bartholf
Creative Director
Rickard Villard
Copywriter
Peter Laurelli
Account Supervisor
Maria Lundvall
Typographer
Jeanette Andersson
Photographer
Iain Crawford
Art Director
Eva Johnsen
Copywriter
Lotta Rage
Art Director
Richard Villard
Account Supervisor
Marie Klinte

Credits & Description:

Category: Household: Other

Advertiser: ALCRO PAINT

Product/Service: PAINT MANUFACTURER

Agency: LOWE BRINDFORS

Date of First Appearance: Dec 19 2010

Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN

Creative Director: Villard/Bartholf

Copywriter: Peter Laurelli/Lotta Råge

Art Director: Richard Villard/Eva Johnsen

Photographer: Iain Crawford

Typographer: Jeanette Andersson

Art Buyer: Caroline Agné

Account Supervisor: Maria Lundvall/Marie Klinte

Advertiser's Supervisor: Maria Sundqvist Tobiasson

Account Manager: Anette Nygårds/Karolina Jansson

Other Credits: Retouch/Repro: Rolle Lindgren/Andreas Lindström/Bildinstitutet



English Translation of Main Headlines

We illustrated a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.