Advertiser: ALEJANDRA FORLAN FOUNDATION
Agency: PUBLICIS IMPETU
Category: Transit
Advertising campaign: REAL SAFETY CAR
Producer: Betania Corts
Advertiser's Supervisor: Adriana Forlán
Creative Director: Esteban Barreiro-Mario Taglioretti
Copywriter: Federico Cibils
Account Manager: Jorgelina Spinardi
Account Supervisor: María José Caponi
Art Director: Diego Besenzoni
Planner: Mauricio Minchilli
Ambient Execution Description
The idea was developed in routes during the summer hollidays.