Alejandra Forlan Foundation Outdoor REAL SAFETY CAR by Publicis Impetu Montevideo

REAL SAFETY CAR
The Outdoor Advert titled REAL SAFETY CAR was done by Publicis Impetu Montevideo advertising agency for subbrand: Alejandra Forlan Foundation (brand: Alejandra Forlan Foundation) in Uruguay. It was released in Mar 2013.
Advertising campaign for Alejandra Forlan Foundation

Alejandra Forlan Foundation: REAL SAFETY CAR

Brand
Alejandra Forlan Foundation  (Alejandra Forlan Foundation)
Media
Outdoor
Released
March 2013
Posted
March 2013
Market
Uruguay
Industry
Charities, Foundations, Volunteers
Agency
Publicis Impetu Montevideo
Copywriter
Federico Cibils
Art Director
Diego Besenzoni
Producer
Betania Corts
Creative Director
Esteban Barreiro-Mario Taglioretti
Account Supervisor
María José Caponi

Credits & Description:

Advertiser: ALEJANDRA FORLAN FOUNDATION
Agency: PUBLICIS IMPETU
Category: Transit
Advertising campaign: REAL SAFETY CAR
Producer: Betania Corts
Advertiser's Supervisor: Adriana Forlán
Creative Director: Esteban Barreiro-Mario Taglioretti
Copywriter: Federico Cibils
Account Manager: Jorgelina Spinardi
Account Supervisor: María José Caponi
Art Director: Diego Besenzoni
Planner: Mauricio Minchilli

Ambient Execution Description
The idea was developed in routes during the summer hollidays.