Allianz: WORD OF MOUTH

Credits & Description:

Category: Ambient: Transit

Advertiser: ALLIANZ DEUTSCHLAND

Product/Service: SUPPLEMENTARY DENTAL INSURANCE

Agency: ATLETICO INTERNATIONAL BERLIN

Creative Director: Waldemar Konopka

Copywriter: Christopher Hoene

Art Director: Ron Oemus/Joachim Zeh

Account Supervisor: Sarah Solfrian

Other Credits: Managing Director: Carsten Riechert/Graphic Design: Wenke Schliesch/Kai Krause

Date of First Appearance: Jul 13 2009 12:00AM

Entrant Company: ATLETICO INTERNATIONAL BERLIN, Berlin, GERMANY



Description of Ambient execution



Objective

In times of health care reforms and dental cost increases most Germans are literally sick of the authorized politicians.

The Allianz remedies quickly by means of a helpful product. With the low priced Allianz supplementary dental insurance you can always bite strongly – even directly after a tooth damage thanks to a quick operation.

And we were to communicate this in an entertaining way – and make the Allianz supplementary dental insurance the new talk of town.

Solution

We illustrated the product strength on the basis of imprinted stamping machines, which almost constantly “bite”. Not somewhere but on the most frequented subway stations – to make sure the product truly becomes word of mouth.

(In Germany single subway tickets need to be stamped with stamping machines before every ride. Hundreds of thousands of people do so every day.)