Alzheimer Forschung Initiative: KEEP YOURSELF IN MIND

Credits & Description:

Advertiser: ALZHEIMER FORSCHUNG INITIATIVE
Agency: OGILVY GERMANY
Category: Special Build
Advertising campaign: KEEP YOURSELF IN MIND
Other Credits: Anke Breuer
Chief Creative Officer: Dr. Stephan Vogel
Producer: Mario Kaltenbach
Account Manager: Natalie Hoffmann
Creative Director: Andreas Steinkemper
Illustrator: Casper Franken
Art Director: Paul Kuna
Copywriter: Christopher Fink
Copywriter: Iris Maschauer
Executive Creative Director: Thomas Schwarz

Ambient Execution Description
Memories are very personal and not visible. To make them tangible we created a three dimensional model of a person’s brain allowing us to trace the life story of a patient and provided a new and unique way of focusing peoples’ attention to the fact that: if you have Alzheimers, all these memories fade away, but drawing helps Alzheimer patients keep their memories alive for as long as possible.