Americans for Grammar: GRAMMAR GRAFFITI

Credits & Description:

Category: Special Build

Advertiser: AMERICANS FOR GRAMMAR

Product/Service: AMERICANS FOR GRAMMAR

Agency: Y&R CHICAGO

Chief Creative Officer: Bob Winter

Creative Director: Acds: Evan Thompson/Richard Fischer

Copywriter: Evan Thompson

Art Director: Richard Fischer

Other Credits: Director Of Innovation: Matt Witt



Ambient Execution Description

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school.



We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.