| D&AD 2017 | ||
|---|---|---|
| Branding | Brand Experience & Environments | Wood Pencil |
| Cannes Lions 2017 | ||
| Print And Publishing | Original Publishing: Covers: Books | Bronze Lion |
Title: The Redacted Books
Media: Web Film
Category: Public interest
Agency: Ogilvy & Mather Group Hk
Client: Amnesty International Hong Kong
Chief Creative Officer: Reed Collins
Junior Art Director: Vivian Lam
Head of Creative Technology: Craig Mason
Photographer, Videographer: Lucy Mcnally (Ogilvy & Mather Group Hk)
Senior Strategist: Angus Chow
Senior Strategist: Chloe Yung
Illustrator: Vincent Wong (-)
Strategist: Karis Cheng
Designer: Gianluca Crudele
Designer: Kitty Chan
Art Director: Stratos Efstathiou
Creative Director: Andy Reynolds
Creative Director: Mike Pearson
Description:
In 2016, the abduction of five Hong Kong booksellers made global headlines. Interrogated for selling controversial literature, only 4 have returned. Clear signs Hong Kong’s Basic Law that protects freedom of expression is under threat.
To highlight this we did the unthinkable and opened a bookstore. With one difference. Every book inside was redacted.
Amnesty International’s book store sold out in two days, with the campaign raising over a million dollars. Reminding people that every freedom needs a fighter.