Still Life

Credits & Description:

Agency: Mccann / Tokyo
Client: The End Als Association
Category: Non-Profit Organizations / Charities / Education / Government
Production Company: Aoi Pro. / Tokyo / Office Saku / Tokyo / K Fibe Inc. / Tokyo / Craft Worldwide Japan / Tokyo / Robot Inc. / Tokyo / Styrism / Tokyo
Director: Kensaku Kakimoto / Satomi Inagaki
Producer: Junichi Murata / Taisuke Shirasawa / Mana Hashimoto / Kaku Kubo
Agency Producer: Kiyoshi Kindo / Miyoko Ohki / Mai Fukuda
Cinematographer: Asami Koyama
Creative Team: Masahiro (Hiro) Fujita / Isamu Nakamura / Chiharu Ozaki / Yasuaki Kurata / Shotaro Adachi / Ryosuke Yoshitomi / Akihiro Orimo / Yuki Saito / Eiji Nishida / Kaori Mochizuki / Hirofumi Hayashi / Masahiko Futara
Digital Agency: Utix, Inc. / Tokyo
Digital Artist / Multimedia: Hideyuki Kodama / Satoshi Narai
Editor: John Woodward / Sho Tominaga
Executive Creative Director: Isamu Nakamura
Music & Sound: Yuta Yamashita
Photographer: Hana Takemoto
Executive Creative Director: Isamu Nakamura
Copywriter: Chiharu Ozaki/Yasuaki Kurata/Shotaro Adachi
Art Director: Yasuaki Kurata/Shotaro Adachi/Yuki Saito/Ryosuke Yoshitomi
Web: Hideyuki Kodama (Utix,Inc.)/Satoshi Narai (Utix,Inc.)
Designer: Shotaro Adachi
Pr Director: Miyoko Ohki
Strategic Planning Director: Masahiro (Hiro) Fujita
Strategic Planner: Chiharu Ozaki
Agency Producer: Kiyoshi Kindo
Translation: Kaori Mochizuki
Film Production Company: Aoi Pro. Inc., Tokyo/Saburoku Inc., Tokyo
Director: Kensaku Kakimoto (Office Saku)/Satomi Inagaki (Office Saku)
D.O.P/Cinematographer: Asami Koyama (K Fibe Inc.)
Film Producer: Junichi Murata (Aoi Pro.)/Taisuke Shirasawa (Aoi Pro.)
Production Manager: Mana Hashimoto (Aoi Pro.)/Tomomi Teramoto (Aoi Pro.)
Support: Eiji Nishida/Mai Fukuda/John Woodward (Craft Worldwide)
Editor: Satomi Inagaki (Office Saku)/Yuya Masuko (Saburoku Inc.)
Sound Production Company: Tamco Inc., Tokyo
Sound Designer: Hisao Usui
Music Composer: Toru Midorikawa/Taro Fujiwara (Bishop Music)
Mixer: Hiroki Okumura (Digital Garden Inc.)
Photographer: Hana Takemoto
English Context Explanation:
In Japan, People With Disabilities Tend To Hide Themselves From The Public From A Strong Sense Of Shame That Is Deeply Embedded In Japanese Culture. Hiro, An Als Patient Currently Only Capable Of Eye Movement, Decided To Use This To His Advantage By Intentionally Putting Himself On Display To Illuminate The Cruelty Of The Disease And To Provoke People Into Thinking. To Further Raise Awareness, Hiro Called Out To People On Social Media To Use Him As A Subject For A Still Life Painting. As A Result, Artists Of All Levels Came To Create Paintings And Drawings Of Hiro, Which In Turn Served To Expand The Reach Of The Message Further, When The Finished Works Were Displayed At The Event Venues Gallery Space As Well As In Various Outdoor Locations, Including A Subway Station And An Outdoor Vision In Shinjuku And Harajuku District Of Tokyo (In Digital Form).