Kotra Pharma: LARGER THAN LIFE

Credits & Description:

Category: Stunts & Live Advertising

Advertiser: KOTRA PHARMA

Product/Service: APPETON WEIGHT GAIN

Agency: WANTED MARKETING COMMUNICATIONS

Chief Creative Officer: Ted Lim

Executive Creative Director: Ted Lim

Creative Director: Wong Shu Kor

Copywriter: Ted Lim

Art Director: Wong Shu Kor

Photographer: K Y Lim/Barney Chua

Account Supervisor: Irene Ho

Advertiser's Supervisor: Hiew Mein Foong

Producer: Phoo Keng Hui



Ambient Execution Description

Appeton Weight Gain helps skinny people put on weight. To demonstrate

this, we went beyond traditional advertising. We took the message to the man on the street. We designed windbreakers with Appeton Weight Gain branding and got bikers to put them on. The windbreakers puff up when the bikers take off. Making them look bigger than they actually are and dramatising how Appeton Weight Gain helps skinny people put on weight. This moving advertisement got instant attention, increased brand recall and moved sales.