iPod Outdoor BLUEBERRY by TBWA\Media Arts Lab Los Angeles

BLUEBERRY
The Outdoor Advert titled BLUEBERRY was done by TBWA\Media Arts Lab Los Angeles advertising agency for subbrand: Apple Ipod (brand: iPod) in United States. It was released in Feb 2013.
Advertising campaign: iPod Fruits

iPod: BLUEBERRY

Brand
Apple Ipod  (iPod)
Media
Outdoor
Released
February 2013
Posted
February 2013
Market
United States
Industry
Electronic Devices & Home Appliances
Agency
TBWA\Media Arts Lab Los Angeles
Executive Creative Director
Eric Grunbaum
Creative Director
Demian Oliveira
Creative Director
Jesse Gazzuolo
Art Director
Anthony Williams
Photographer
Toby Pederson
Producer
Peter Nolan
Producer
Sandra Rawlings
Producer
Clarissa Garrett
Producer
Leslie Mcgowan
Art Director
Matt Cacciola

Credits & Description:

Advertiser: APPLE
Agency: TBWA\MEDIA ARTS LAB
Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Producer: Clarissa Garrett
Other Credits: Designers: Matt Cacciola
Chief Creative Officer: Duncan Milner
Other Credits: Evan Nagan
Producer: Leslie Mcgowan
Producer: Peter Nolan
Other Credits: Philip Foster
Photographer: Toby Pederson
Other Credits: Yves Laroque
Creative Director: Demian Oliveira
Executive Creative Director: Eric Grunbaum
Creative Director: Jesse Gazzuolo
Art Director: Anthony Williams
Producer: Sandra Rawlings
Art Director: Matt Cacciola

Ambient Execution Description
Our challenge was to introduce the entire redesigned iPod family—iPod Touch, Nano and Shuffle—and express the incredible energy of iPod in a static, silent environment.We created an array of colorful patterns with iPods to simulate a kinetic experience. These patterns changed size and shape with each different outdoor unit, so the iPod experience always felt fresh, engaging and alive.

Dimensions
2-sheets: 46"x60"1-sheets: 42"x26" column wraps: 81"x74"bus shelters: 67"x 45.5"

Site Location
Bus shelters, column wraps, 2-sheets, 1-sheets, bus wraps

Advertising Format
Standard Transit Advertising