Advertiser: APPLE
Agency: TBWA\MEDIA ARTS LAB
Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Executive Creative Director: Eric Grunbaum
Other Credits: Designers: Matt Cacciola
Other Credits: Evan Nagan
Creative Director: Jesse Gazzuolo
Art Director: Matt Cacciola
Producer: Sandra Rawlings
Photographer: Toby Pederson
Other Credits: Yves Laroque
Art Director: Anthony Williams
Producer: Clarissa Garrett
Chief Creative Officer: Duncan Milner
Producer: Peter Nolan
Creative Director: Demian Oliveira
Producer: Leslie Mcgowan
Other Credits: Philip Foster
Advertising Format
Standard Transit Advertising
Ambient Execution Description
Our challenge was to introduce the entire redesigned iPod family—iPod Touch, Nano and Shuffle—and express the incredible energy of iPod in a static, silent environment.We created an array of colorful patterns with iPods to simulate a kinetic experience. These patterns changed size and shape with each different outdoor unit, so the iPod experience always felt fresh, engaging and alive.
Dimensions
2-sheets: 46"x60"1-sheets: 42"x26" column wraps: 81"x74"bus shelters: 67"x 45.5"
Site Location
Bus shelters, column wraps, 2-sheets, 1-sheets, bus wraps