Dupont: BULLETPROOF POSTCARD

Credits & Description:

Category: Ambient: Bars, Restaurants & Stores, etc.

Advertiser: DUPONT

Product/Service: ARMURA BULLETPROOF GLASS

Agency: GNOVA

Executive Creative Director: Amaury Bali Terçarolli

Creative Director: Carlos Castelo E Amaury Bali Terçarolli

Copywriter: Jan Pfiffer/Gabriel Gil/Armando Araujo

Art Director: Alexandre Collares/Lisiane Kindlein

Account Manager: Louise Beltrão

Account Supervisor: Cristina Voltarelli

Other Credits: Rodrigo Zaha Kuba

Date of First Appearance: Nov 1 2009 12:00AM

Entrant Company: GNOVA, São Paulo, BRAZIL



Description of Ambient execution

Postcard pick ups are a traditional media in Brazil, very common in bars and restaurants.
In order to show effectively the product´s safety and protection, displays were created using the same bulletproof glasses used in the bulletproof system, protecting miniature cars.



English Translation of Main Headlines

Postcard pick ups are a traditional media in Brazil, very common in bars and restaurants.
In order to show effectively the product´s safety and protection, displays were created using the same bulletproof glasses used in the bulletproof system, protecting miniature cars.

To our surprise, at some places people attempted to break the glass, without succeeding at so.