Asia Injury Prevention Foundation: SPEED FALL

Credits & Description:

Advertiser: ASIA INJURY PREVENTION FOUNDATION
Agency: DENTSU Y&R
Category: Special Build
Advertising campaign: SPEED FALL
Photographer: Alex Mcmillan
Copywriter: Kit Ong
Copywriter: Le Nguyen
Art Director: Huy Nguyen
Chief Creative Officer: Marcus Rebeschini
Copywriter: Ngoc Bui
Art Director: Khoa Lam
Executive Creative Director: Kit Ong
Account Manager: Tuan Pham
Typographer: Vuong Nguyen
Producer: Kirby Ho
Illustrator: Mita Vu
Copywriter: Thao Nguyen
Art Director: Vuong Nguyen
Account Supervisor: Dung La
Account Manager: Hau Pham
Advertiser's Supervisor: Son Nguyen

Ambient Execution Description
We skewed speeding from a totally different angle to make people stop, stare and talk. We equate crashing when speeding to falling off a building.We created an installation of a motorbike that has seemingly plunged down from different floors of buildings around Ho Chi Minh City.A different speed equates to a different floor of a building.We worked with colleges, universities and office buildings for maximum exposure.