Ask Jeeves Outdoor QUESTIONS UP AND DOWN by People Ideas & Culture/ PI&C

QUESTIONS UP AND DOWN
The Outdoor Advert titled QUESTIONS UP AND DOWN was done by People Ideas & Culture/ PI&C advertising agency for Ask Jeeves in United States. It was released in Jan 2012.
Advertising campaign for Ask Jeeves

Ask Jeeves: QUESTIONS UP AND DOWN

Brand
Ask Jeeves
Media
Outdoor
Released
January 2012
Posted
January 2012
Market
United States
Industry
Search Engines
Agency
People Ideas & Culture/ PI&C
Copywriter
Grace Harris
Art Director
Emilie Olsson
Copywriter
Michael Ziman
Art Director
Russell Fraze
Art Director
Christina Chang
Art Director
Maxie Etess

Credits & Description:

Category: Digital Outdoor

Advertiser: ASK JEEVES

Product/Service: ASK JEEVES WEBSITE

Agency: PEOPLE IDEAS & CULTURE

Chief Creative Officer: Domenico Vitale/Doug Raboy

Copywriter: Grace Harris//Michael Ziman

Art Director: Emilie Olsson/Russell Fraze/Christina Chang/Maxie Etess



Ambient Execution Description

As part of our Victoria Station Takeover, we bought digital escalator panels. Our idea was to create a a series of 5 fun and relevant question for commuters to read as they were going up and another 5 as they were going down. All the questions on the up-side were about things rising/going up. We played the same game as commuters were going down. All to get across the point that no matter what question you have, or where you have them, Ask Jeeves has the answer.