Ask Jeeves: VICTORIA STATION TRANSVISION

Credits & Description:

Category: Digital Outdoor

Advertiser: ASK JEEVES

Product/Service: ASK JEEVES WEBSITE

Agency: PEOPLE IDEAS & CULTURE

Chief Creative Officer: Domenico Vitale/Doug Raboy

Copywriter: Michael Ziman/Grace Harris

Art Director: Russell Fraze/Emilie Olsson/Christina Chang/Maxie Etess



Ambient Execution Description

To this day, Ask Jeeves is one of the most beloved brands in the UK. Sadly, Jeeves has been on an advertising hiatus for the last few years.

After a good first half of 2011, it seemed like the right time to test the marketing waters with Jeeves once more. We started with a takeover of

Victoria Station in London where almost 10 million people pass through every month. As part of that we created an attention-grabbing video for the big schedule board right in the middle of the station. The video was filled with engaging questions to remind people that Jeeves is the first place you should go when you've got a question of your own. We wrapped up the video with an eye-opening statistic. That Jeeves answers over 100 million questions every month. In just 2 weeks, site traffic throughout London-not just in the Victoria area- was up 12%. And Jeeves was back.