Auckland City Mission Outdoor Winter weather billboards by Publicis Mojo Auckland

Winter weather billboards
The Outdoor Advert titled Winter weather billboards was done by Publicis Mojo Auckland advertising agency for Auckland City Mission in New Zealand. It was released in Aug 2010.

Auckland City Mission: Winter weather billboards

Media
Released
August 2010
Posted
August 2010
Photographer

Credits & Description:

Publicis Mojo, Auckland dramatise the effect winter weather has on those living in poverty, symbols of basic needs(heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.

Client:
Auckland City Mission
Agency:
PublicisMojo, Auckland
Creatives: Guy Denniston, Lachlan McPherson, Stephen McKenzie
Photographer: Charles Howells
Retoucher: The Lounge
Account manager: Sally Willis
Country: New Zealand