Publicis Mojo, Auckland dramatise the effect winter weather has on those living in poverty, symbols of basic needs(heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.
Client:
Auckland City Mission
Agency:
PublicisMojo, Auckland
Creatives: Guy Denniston, Lachlan McPherson, Stephen McKenzie
Photographer: Charles Howells
Retoucher: The Lounge
Account manager: Sally Willis
Country: New Zealand