Audi: FROST PATTERN

Credits & Description:

Category: Transit

Advertiser: AUDI

Product/Service: AUDI A5 SPORTBACK QUATTRO

Agency: KEMPERTRAUTMANN

Creative Director: Gerrit Zinke/Christian Fritsche

Copywriter: Sven Nagel

Art Director: Maria Sommer

Photographer: Staudinger Franke Gmbh

Art Buyer: Susi Kastner-Linke/Lina Eggers

Account Manager: Niklas Kruchten/Alexandra Schlegel/Lilly Andresen

Account Manager: Niklas Kruchten/Alexandra Schlegel/Lilly Andresen

Other Credits: Graphic Designer: Ann-Kathrin Dahl/Jochen Liebeneiner Production: Kleinhempel Gmbh



Ambient Execution Description

The task:

Develop a billboard for the new Audi A5 Sportback with quattro to be used at Hamburg Airport to communicate the vehicle’s new design and its excellent performance – including in the winter.



The idea:

There are a lot of beautiful things about winter – the new design of the Audi A5 Sportback, driving with quattro, and a fascinating phenomenon that only occurs in the winter months: frost patterns.



The implementation:

“Discover the beauty of winter.” Together with this motto, the new Audi A5 Sportback is shown made up entirely of a beautiful aspect of winter: frost patterns. An authentic frost pattern experience is created by printing the motif on transparent film and placing the 70 square meter billboard on a glass facade in the security area at Hamburg Airport.