Audi Outdoor LANE ASSIST POOL by Advico Y&R Zurich, Exxtra Switzerland

LANE ASSIST POOL
The Outdoor Advert titled LANE ASSIST POOL was done by Advico Y&R Zurich, Exxtra Switzerland advertising agencies for Audi in Switzerland. It was released in Jan 2012.

Audi: LANE ASSIST POOL

Brand
Media
Released
January 2012
Posted
January 2012
Industry
Executive Creative Director
Creative Director
Art Director
Account Supervisor
Typographer
Copywriter

Credits & Description:

Category: Special Build

Advertiser: AMAG AUTOMOBIL UND MOTOREN

Product/Service: AUDI

Agency: ADVICO Y&R

Agency: EXXTRA KOMMUNIKATION

Chief Creative Officer: Markus Gut

Executive Creative Director: Dominik Oberwiler

Creative Director: Martin Stulz

Copywriter: Sven Rufer

Art Director: Lukas Wietlisbach

Typographer: Annik Weber/Alexandra Rapeaud

Account Supervisor: Susan Baumgartner

Account Manager: Tom Hubli

Account Manager: Tom Hubli



Ambient Execution Description

We took a deep dive and transformed the lanes that keep swimmers on track into ambient ads. Headline: Keeping you on track: AUDI lane assist.