Category: Special Build
Advertiser: AMAG AUTOMOBIL UND MOTOREN
Product/Service: AUDI
Agency: ADVICO Y&R
Agency: EXXTRA KOMMUNIKATION
Chief Creative Officer: Markus Gut
Executive Creative Director: Dominik Oberwiler
Creative Director: Martin Stulz
Art Director: Oliver Glutz Von Blotzheim
Typographer: Sarah Paul
Account Supervisor: Susan Baumgartner
Account Manager: Rémy Müller
Account Manager: Rémy Müller
Ambient Execution Description
We created life-sized, self-luminous wild animal-figures – and put them on the sides of streets with frequent traffic, but no lighting. The resolution followed on a billboard that was self-luminous as well.