Audi Outdoor, Case study Garage Banner by Lowe Roche Toronto

Garage Banner
The Outdoor Advert titled Garage Banner was done by Lowe Roche Toronto advertising agency for subbrand: Audi R8 (brand: Audi) in Canada. It was released in Sep 2009.
Advertising campaign for Audi

Audi: Garage Banner

Brand
Audi R8  (Audi)
Media
Outdoor, Case study
Released
September 2009
Posted
September 2009
Market
Canada
Industry
Cars
Agency
Lowe Roche Toronto
Art Director
Chris Hobson
Associate Creative Director
Sean Ohlenkamp
Photographer
Todd Mclellan
Copywriter
Daniel Bonder
Producer
Beth Mackinnon

Credits & Description:

Category: Ambient: Special Build
Advertiser: AUDI
Product/Service: R8
Alternative Title: GARAGE DOOR
Agency: LOWE ROCHE
Creative Director: Sean Ohlenkamp
Copywriter: Daniel Bonder
Art Director: Chris Hobbs
Account Manager: Vidas Kubilius
Photographer: Todd Mcclellan
Producer: Beth Mackinnon
Other Credits: Manufacturer: Gorrie Marketing
Date of First Appearance: Oct 10 2009 12:00AM
Entrant Company: LOWE ROCHE, Toronto, CANADA
Description of Ambient execution
The Truly Unreal R8.Following its release early this summer, the Audi R8 5.2 V10 sold out immediately. With fans clamoring to own one of these groundbreaking vehicles, we pioneered an equally groundbreaking advertising solution - one that gives every person the chance to get an R8 for their garage. Available at Audi.ca, this 1:1 scale, photo realistic banner, conforms to garages and mirrors everything except the vehicle’s price. The product received worldwide press, but its true popularity can be seen closer to home on garages all across Canada.