Bachpan Bachao Andolan: SILK WALL HANGING

Credits & Description:

Category: Ambient: Small Scale Special Solutions

Advertiser: BACHPAN BACHAO ANDOLAN

Product/Service: ANTI-CHILD LABOUR

Agency: McCANN WORLDGROUP

Executive Creative Director: Ryan Menezes

Creative Director: Denzil Machado

Copywriter: Manish Patel/Denzil Machado/Aman Mannan/Vilsen Gonsalves

Art Director: Namrata Rao/Siddhi Yadav/Denzil Machado

Account Manager: Mudit Trivedi

Account Supervisor: Benitta Jacob

Illustrator: Siddhi Yadav

Photographer: Kedar Malegaonkar

Producer: Jabbar Bhai/Meraj Khan/Amar Sharma

Date of First Appearance: Oct 28 2009 12:00AM

Entrant Company: McCANN WORLDGROUP, Mumbai, INDIA



Description of Ambient execution

We put together a team of skilled artisans from across industries,
and redesigned the lead products of the industry.
In this case, the wooden frame.
In these we incorporated suffering children in the designs
Thus exposing the ugly truth through the handicrafts themselves.
We then put these up at exhibitions & various Arts & Crafts stores across the country with a price tag that revealed this ugly truth.