Bank Of New Zealand/ BNZ Outdoor LIVE WRITING PROJECTION by Sugar Advertising

LIVE WRITING PROJECTION
The Outdoor Advert titled LIVE WRITING PROJECTION was done by Sugar Advertising advertising agency for Bank Of New Zealand/ BNZ in New Zealand. It was released in Nov 2011.
Advertising campaign for Bank Of New Zealand/ BNZ

Bank Of New Zealand/ BNZ: LIVE WRITING PROJECTION

Brand
Bank Of New Zealand/ BNZ
Media
Outdoor
Released
November 2011
Posted
November 2011
Market
New Zealand
Industry
Banking & Financial Services, Business equipment & services, Corporate Image
Agency
Sugar Advertising
Creative Director
Tim Huse
Art Director
Rob Mcdowell
Copywriter
Jono Aidney
Account Supervisor
Michelle Williamson

Credits & Description:

Category: Digital Outdoor

Advertiser: BANK OF NEW ZEALAND

Product/Service: SPONSORSHIP

Agency: SUGAR ADVERTISING

Creative Director: Tim Huse

Copywriter: Jono Aidney

Art Director: Rob Mcdowell

Account Supervisor: Account Director: Sharon Lew/Group Account Director: Jane Hooson/Ceo: Jeremy Johnston

Other Credits: Digital Creative: Vikki Cheng/Head Of Digital: Jasmine Wilkinson



Ambient Execution Description

It was a dark and stormy night when Aotea Square, Auckland, New Zealand came to life as prose. The scene became the inspiration for hundreds of story starters, with onlookers woven into the narrative. With each opening line projected on an epic scale we encouraged people to find their perfect start and enter a story of their own into the BNZ Literary Awards.