Barnardo's Outdoor CHANGE LIVES by BBH London

CHANGE LIVES
The Outdoor Advert titled CHANGE LIVES was done by BBH London advertising agency for Barnardo's in United Kingdom. It was released in Dec 2009.
Advertising campaign for Barnardo's

Barnardo's: CHANGE LIVES

Brand
Barnardo's
Media
Outdoor
Released
December 2009
Posted
December 2009
Market
United Kingdom
Industry
Charities, Foundations, Volunteers
Agency
BBH London
Art Director
Jim Hilson
Photographer
Frank Budgen
Executive Creative Director
Nick Gill
Creative Director
Dominic Goldman
Copywriter
Toby Allen
Typographer
Oli Cole
Producer
Davud Karbassioun
Account Supervisor
Helen James

Credits & Description:

Category: Ambient: Digital Outdoor

Advertiser: BARNARDO'S

Product/Service: CHILDREN'S CHARITY

Agency: BBH

Executive Creative Director: Nick Gill

Creative Director: Dominic Goldman

Copywriter: Toby Allen

Art Director: Jim Hilson

Account Manager: John Harrison

Account Supervisor: Helen James

Advertiser's Supervisor: Collette Collins

Typographer: Oli Cole (Designer)

Photographer: Frank Budgen (Director)

Producer: Davud Karbassioun

Other Credits: Director: Frank Budgen/Designer: Oli Cole

Date of First Appearance: Dec 10 2009 12:00AM

Entrant Company: BBH, London, UNITED KINGDOM



Description of Ambient execution

The world’s first interactive donation poster takes a traditional collection tin and updates it with modern digital technology. A seemingly living breathing girl stares into space, tears running down her cheek. Only when you put a coin in the collection tin does she look up and give the hint of a half-smile, showing your change really can change lives. The poster ran as a one-off special build in Tottenham Court Road in the run-up to Christmas, to catch the high footfall of Christmas shoppers.