Nuts Outdoor KARATE by J. Walter Thompson Frankfurt
The Outdoor Advert titled KARATE
was done by J. Walter Thompson Frankfurt advertising agency for subbrand: Батончик Nuts (brand: Nuts) in Germany. It was released in Oct 2012.
Nuts: KARATE
Brand
Media
Released
October 2012
Posted
October 2012
Market
Copywriter
Executive Creative Director
Art Director
Photographer
Credits & Description:
Advertiser: NESTLÉ KAFFEE & SCHOKOLADEN
Agency: JWT FRANKFURT
Category: Foods
Photographer: Marc Wuchner
Art Director: Mario Altendorf
Copywriter: Mario Altendorf
Art Director: Reinhard Obinger
Executive Creative Director: Mark Karatas
Advertising Format
Billboard
Site Location
billboard in standard transit advertising sites
Dimensions
3,5m x 2,5m
Translation
Headline: “Only whole nuts will make it into a NUTS.”Explanation: The headline is a German play on the word “whole”. It refers to the whole hazelnuts in a NUTS chocolate bar, but also to the fact that the bar is only made for “whole guys”, meaning “real guys”. This double meaning merges in the visuals of humanized hazelnuts who do their best to get tough enough for NUTS.