Advertiser: BBVA CONTINENTAL FOUNDATION
Agency: VOLVER D6 SAC
Category: Bars, Restaurants & Stores, etc.
Account Manager: Francesca Tubino
Planner: Paco Baró
Art Director: Sala Creativa
Copywriter: Sala Creativa
Creative Director: Sala Creativa
Chief Creative Officer: Sala Creativa
Executive Creative Director: Sala Creativa
Ambient Execution Description
In Peru, in order to entertain the clients who are waiting in the bank, they play hidden camera gag videos, so we took that opportunity to show this reality: 7 out of 10 children in Peru do not understand what they read.