Bbva Outdoor THE NOT SO FUNNY GAG by Volver d6

THE NOT SO FUNNY GAG
The Outdoor Advert titled THE NOT SO FUNNY GAG was done by Volver d6 advertising agency for subbrand: BBVA Foundation (brand: Bbva) in Peru. It was released in Feb 2013.

Bbva: THE NOT SO FUNNY GAG

Media
Released
February 2013
Posted
February 2013
Market
Agency
Executive Creative Director

Credits & Description:

Advertiser: BBVA CONTINENTAL FOUNDATION
Agency: VOLVER D6 SAC
Category: Bars, Restaurants & Stores, etc.
Account Manager: Francesca Tubino
Planner: Paco Baró
Art Director: Sala Creativa
Copywriter: Sala Creativa
Creative Director: Sala Creativa
Chief Creative Officer: Sala Creativa
Executive Creative Director: Sala Creativa

Ambient Execution Description
In Peru, in order to entertain the clients who are waiting in the bank, they play hidden camera gag videos, so we took that opportunity to show this reality: 7 out of 10 children in Peru do not understand what they read.