Category: House, Garden
Media: Outdoor
Brand: Beko
Agency: McCann
Geo: Turkey
Advertising Agency: McCann, Istanbul, Turkey
Executive Creative Director: Ugur Cakir
Creative Director: Cenk Oztunali
Art Directors: Aybars Gurlu, Engin Ger
Copywriters: Korcan Yavuz, Yigit Zigal
Photographers: Baris Onder Guler, P Blok
Published: May 2017
Description:
Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it.
How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it.