Beneva Foundation wanted to raise awareness on the fact that 1 in 4 women in Romania fall prey to domestic violence. JANDL , Bratislava went were we would found most people sympathetic to our cause - the flower shops. We there placed bouquets designed by a famous flower stylist. The only catch? The bouquets were made with a baseball bat instead of flowers, as a metaphor for abuse.
Category: Charities & appeals
Client: Beneva Foundation
Agency: JANDL Bratislava
Country: Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman