Bgh Outdoor, Case study BIG NOSES by Del Campo Saatchi & Saatchi Buenos Aires
Bgh: BIG NOSES
Awards:
| Cannes Lions 2011 | ||
|---|---|---|
| Promo & Activation Lions | Durable Goods | Silver |
| Promo & Activation Lions | Best Use of Shopper Marketing in a Promotional Campaign | Bronze |
| Outdoor Lions | Stunts & Live Advertising | Bronze |
| Cyber lions | Other Digital Channels | Bronze |
| The CUP Awards 2011 | ||
| Best of Products and Services | - | Cup Winner |
Credits & Description:
Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: BIG NOSES
Advertiser/Client: BGH
Product/Service: AIR CONDITIONERS
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Diego Medvedocky/Ignacio Ferioli
Art Director: Ignacio Ferioli
Copywriter: Diego Medvedocky
Advertiser's Supervisor: Nicolás Videla/Carina Catalano/Sebastián Nugnez
Account Manager: Juan Manuel Aralda
Account Supervisor: Mariano Cafarelli
Producer: Adrian Aspani/María De La Paz Landeyro
Other Credits: Production Company: Peluca Films/Directors: Diego/Vlady
Description of Ambient execution:
BGH Air Conditioners wanted to launch its new line with 5 filtering stages, the purest air in the market. The brand focused on those who need pure air most: BIG NOSES. And offer them 25% off the new BGH units.
The Nose-O-Meter is a device installed in the main retail stores of Argentina capable of measuring the lenght of a nose.
When the nose of a client reached the sensor, the siren went off and the client won 25% off.