Bits Sin Fronteras Outdoor PICTURES by M&C Saatchi Madrid

PICTURES
The Outdoor Advert titled PICTURES was done by M&C Saatchi Madrid advertising agency for Bits Sin Fronteras in Spain. It was released in Sep 2009.
Advertising campaign for Bits Sin Fronteras

Bits Sin Fronteras: PICTURES

Brand
Bits Sin Fronteras
Media
Outdoor
Released
September 2009
Posted
September 2009
Market
Spain
Industry
Charities, Foundations, Volunteers
Agency
M&C Saatchi Madrid
Creative Director
David Palacios
Executive Creative Director
Manolo Moreno Marquez
Executive Creative Director
Uschi Henkes
Copywriter
Francisco Castillo
Executive Creative Director
Urs Frick
Art Director
Aranzazu Moreno
Art Director
Jose Luis Rodriguez

Credits & Description:

Category: Ambient: Small Scale Special Solutions

Advertiser: BITS SIN FRONTERAS

Product/Service: CHARITY

Agency: ZAPPING/M&C SAATCHI

Executive Creative Director: Urs Frick/Uschi Henkes/Manolo Moreno

Creative Director: David Palacios

Copywriter: Francisco Castillo

Art Director: Aranzazu Moreno/Luis Rodriguez

Date of First Appearance: Sep 1 2009 12:00AM

Entrant Company: ZAPPING/M&C SAATCHI, Madrid, SPAIN



Description of Ambient execution

We developed the campaign at photo stores. When the customer goes to the photo store to pick up the prints (pictures having so much fun) he finds a print of a picture that he did not take himself. It is a shocking picture that shows something he did not see about the place he went on holidays; it shows a rougher reality that he could not imagine while he was there.