MINI Outdoor Braking parachute (Single) by Lowe Zurich
The Outdoor Advert titled Braking parachute (Single)
was done by Lowe Zurich advertising agency for subbrand: BMW MINI Cooper (brand: MINI) in Switzerland. It was released in Aug 2008.
MINI: Braking parachute (Single)
Brand
Media
Released
August 2008
Posted
August 2008
Market
Industry
Agency
Art Director
Copywriter
Creative Director
Credits & Description:
Rationale: In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.
Advertised brand: MINI John Cooper Works
Advert title: Braking parachute
Headline and copy text: The fastest MINI ever. – Even with the brakes on.
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Agency website:
http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Released (Month, Year): September 2008