Brand: BMW
Media: Outdoor
Category: Automotive
Agency: FCB
Geo: South Africa
BMW: Bus stop
People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it?
Advertising Agency: FCB, Cape Town, South Africa
Art Director: Janine Coboz
Copywriter: David Bassett
Group Head: Dylan Davies
Executive Creative Director: Mike Barnwell